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If you have found yourself wondering, what CamelBak is really like, read through their mission statement. An Idea Born From The Most Basic Human Need - Thirst
The year is 1988.
Bike rider, Michael Eidson, is in the "Hotter'N Hell 100" and that's what it is - a one hundred mile road race in the summer heat of Wichita Falls, Texas. Water is critical to surviving the race, and there are not many locations to fill a water bottle. Eidson, an emergency medical technician, fills an IV bag with water and slips it into a white tube sock. Yes, a tube sock. He then puts the bag into the back of his bike jersey, lays the hose over his shoulder and clamps it with a clothespin.
Hands free hydration is born and Eidson is able to drink as he rides while the other racers laugh and struggle with their water bottles.
Operation Hydration: The Road To Survival
Jeff Wemmer, a competitive cyclist, was so impressed by the product that he started bringing backpacks to races to sell. CamelBak hired him, and in 1993, Jeff embarked on a trip to keep the new company running during tough times.
Company talk has it that Jeff visited bike shops from California to Florida, pitching their renegade backpack from the back of his motorcycle. Each order Jeff faxed back to the factory breathed another day of life back into the company.
The Rest Is History
It took guts, conviction and creativity to grow from an IV bag in a tube sock sold by a motorcycle riding sales force of 1. Their values remain the same and drive everything they do: from inventing hydration to becoming the globe's leading maker of hydration solutions.
About those bikers who laughed at Eidson? Chances are they've got a CamelBak strapped to their back now.
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